The third generation of a family of Andalusian farmers, got in touch with us to create a brand under which to market their products. Their oranges, grown on the banks of the Guadalquivir River, are of superior quality. They just needed an image according to that quality.
La Soleá is a flamenco palo, a copla that was born improvised by the Andalusian day laborers in the harvest, under the sun. So we thought it was the right name for the brand. From the naming, we create all the brand image, the website and the packaging.
The brand transmits values such as elegance, tradition, respect for things well done and gives a premium image according to the quality of the product.