Tercera Setmana is the most important Performing Arts Festival of the Valencian Community. For its fourth edition, he commissioned us to design his image and develop a website and an app.
Reflecting on how to express emotions graphically, we realized that today there is a universal language that allows us to express our feelings in a simple way and that everyone understands perfectly: the emojis.
Starting from the idea of the emojis, we have given them a more human appearance by applying their characteristic image on real photographs of people retouched digitally. The result is a disturbing and striking image.
Another particularity of the graphic is that different posters have been designed with which different compositions can be made, grouping them vertically or horizontally, thus creating a flexible image that is easily adaptable to different media.
Emoticonizing!
From human to emoticon in 4 steps. This is the process that we have followed to create the emoticons that we have used in the image of the festival.
![Emojization process](/uploads/56/medium/650/caretos-lineal_6f858515.jpg)
![Tercera Setmana festival poster](/uploads/56/medium/617/img-01_db18798a.jpg)
![Tercera Setmana festival poster](/uploads/56/medium/616/img-02_42391cca.jpg)
![Tercera Setmana festival poster](/uploads/56/medium/615/img-03_a32c9cf7.jpg)
![Tercera Setmana festival poster](/uploads/56/medium/618/img-04_d4806041.jpg)
Web + App
For the design and development of the website, we use our own Yourszene Festivals platform, which allows us to make Apps synchronized with the website in a simple and effective way.
![Tercera Setmana Festival Web deign](/uploads/56/medium/658/web-01_ed51ce42.jpg)
![Tercera Setmana Festival Web deign](/uploads/56/medium/657/web-02_2dd3a5b8.jpg)
![Festival Tercera Setmana](/uploads/56/medium/731/movil-02_a213a747.jpg)
![Festival Tercera Setmana](/uploads/56/medium/732/movil-01_b6b46b2f.jpg)
![Tercera Setmana festival app screenshots](/uploads/56/medium/730/moviles-lineal_415e2bfd.jpg)
![Festival Tercera Setmana t-shirts](/uploads/56/medium/619/camisetas_392c79b4.jpg)