Tercera Setmana is the most important Performing Arts Festival of the Valencian Community. For its fourth edition, he commissioned us to design his image and develop a website and an app.

Reflecting on how to express emotions graphically, we realized that today there is a universal language that allows us to express our feelings in a simple way and that everyone understands perfectly: the emojis.

Starting from the idea of the emojis, we have given them a more human appearance by applying their characteristic image on real photographs of people retouched digitally. The result is a disturbing and striking image.

Another particularity of the graphic is that different posters have been designed with which different compositions can be made, grouping them vertically or horizontally, thus creating a flexible image that is easily adaptable to different media.

Emoticonizing!

From human to emoticon in 4 steps. This is the process that we have followed to create the emoticons that we have used in the image of the festival.

Emojization process
Tercera Setmana festival poster
Tercera Setmana festival poster
Tercera Setmana festival poster
Tercera Setmana festival poster

Web + App

For the design and development of the website, we use our own Yourszene Festivals platform, which allows us to make Apps synchronized with the website in a simple and effective way.

Tercera Setmana Festival Web deign
Tercera Setmana Festival Web deign
Festival Tercera Setmana
Festival Tercera Setmana
Tercera Setmana festival app screenshots
Festival Tercera Setmana t-shirts

Next project

Poster of the festival MUT! 2018 | Eclectick Studio

Festival MUT! is the International Festival of Performing Arts without words of Castelló. From the very beginning, its programme has tried to offer the spectator shows with a certain transgressor component that invite reflection on current social issues.

From Eclectick Studio we have tried to reflect the philosophy of the festival using for it an organic and impressive aesthetics.

Festival MUT! 2018 t-shirt | Eclectick Studio