Tercera Setmana is the most important Performing Arts Festival of the Valencian Community. For its fourth edition, he commissioned us to design his image and develop a website and an app.
Reflecting on how to express emotions graphically, we realized that today there is a universal language that allows us to express our feelings in a simple way and that everyone understands perfectly: the emojis.
Starting from the idea of the emojis, we have given them a more human appearance by applying their characteristic image on real photographs of people retouched digitally. The result is a disturbing and striking image.
Another particularity of the graphic is that different posters have been designed with which different compositions can be made, grouping them vertically or horizontally, thus creating a flexible image that is easily adaptable to different media.
Emoticonizing!
From human to emoticon in 4 steps. This is the process that we have followed to create the emoticons that we have used in the image of the festival.
Web + App
For the design and development of the website, we use our own Yourszene Festivals platform, which allows us to make Apps synchronized with the website in a simple and effective way.